This past January, Executive Director of Esports Joey Gawrysiak (left) and Gen.G CEO Arnold Hur announced a multi-year partnership designed to enhance student engagement opportunities with such events as the Campus Takeover in September.
Syracuse University and global esports and gaming organization Gen.G have opened general registration at campustakeover.gg for its first Campus Takeover Sept. 20-21. The two-day conference will bring students and administrators to Syracuse to highlight career opportunities within the esports industry and various ways in which students can use esports for project-based learning within the careers of their choice.
Campus Takeover will offer diverse programming headlined by the first-ever national Esports Business Case Study Competition for undergraduate students interested in esports, traditional sports and gaming. The event will also feature daily keynote presentations, industry panels for collegiate esports professionals, career panels for students interested in working for the esports industry and daily networking events. Campus Takeover will feed into the University’s Career Week from Sept. 22-26 hosted by Career Services.
“When we announced our multiyear partnership with Syracuse in December, we committed to enhancing student engagement opportunities,” says Gen.G CEO Arnold Hur. “Campus Takeover will provide that opportunity for anyone interested in esports and gaming to learn more about our industry and build an impactful career.”
Executive Director of Esports Joey Gawrysiak addresses the audience at the grand opening of the Gaming and Esports Center in the Schine Student Center.
“We’re absolutely thrilled to bring Gen.G’s award-winning Campus Takeover event to Syracuse University,” says Executive Director of Esports Joey Gawrysiak. “This partnership represents more than just a high-profile esports event—it’s an opportunity for students, faculty and staff across disciplines and institutions to come together.
“Campus Takeover will showcase what makes esports such a powerful connector in education,” Gawrysiak adds. “We can’t wait to have everyone on our campus as we offer dynamic programming that focuses on professional development, competition and collaboration.”
Gen.G and Syracuse have also partnered on the Gen.G Practicum Abroad, which offers students the opportunity to take part in an intensive, three-week program to study in South Korea. This programming complements the innovative esports communications and management bachelor’s degree at the University offered jointly by the S.I. Newhouse School of Public Communications and the Falk College of Sport, which on July 1, 2025, will launch as the first college on a high-research activity campus to focus on sport-related disciplines.
The esports program includes three tracks: esports business and management, esports communications, and esports media and design. It prepares students for an exciting career in esports and related industries through classes in event management and marketing, broadcasting/production, communications, content creation, entrepreneurship, strategic communications and esports experience and design.